Trade Marketing / Merchandisers

Guarantee perfect execution at every point for effective sales

We perfect your in-store execution

AI analyzes the photos from every visit, automatically scores the point of sale, and flags what to improve.

IVOway merchandisers dashboard with planogram compliance, the day's route on the map and before and after photos

+96%

Planogram compliance

-32%

On-shelf stockouts

-70%

Audit time with AI

What IVOway solves

Built for your team's day-to-day

Perfect point-of-sale execution

AI analyzes the photos from every visit and automatically scores the point of sale: pricing, brand presence, facing, date rotation, planogram, and additional negotiated display space.

Stockout alerts

We send automatic alerts for every stockout so you can act immediately, and we log losses from expired products.

AI-powered visual audit

Photos are taken in real time from the app (uploads from the phone's gallery aren't allowed) and AI uses them to analyze planogram execution. Every image is stored with GPS and validated by geofence.

Events

Track point-of-sale or new-product launches, and the delivery of promotional items and tastings at every point of sale.

Execution reporting

Check the execution summary and visit times for every merchandiser in real time from one unified dashboard: key information for your sales and marketing teams.

Attendance and market share

Use it as a check-in/check-out time clock, and leverage your own merchandisers to capture competitor data and generate market share reports.

Forget about WhatsApp groups

Real results

What people already using it say

“Off-the-shelf census tools didn't fit our operation. IVO gave us a census platform fully tailored to our needs, with efficient execution and a very good experience.”
Karen Cortez

Karen Cortez

DTC, Large-Scale Consumer Goods

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“We had no way of knowing whether our merchandisers were delivering in store. Today we validate their check-ins, check-outs, and planogram execution in real time, and spot stockouts and additional display space with real point-of-sale data.”
Mario Sáenz

Mario Sáenz

Trade Marketing Manager

And on top of that

IVOway supervises your team on every route

You know where they are, how long each stop takes and whether every visit was done right, with evidence for every task.

Routes and timing

AI-optimized routes that automatically suggest the best route, with control over every stage of the route, from departure to the last visit closed.

  • Routes
  • Timing

Effectiveness and service quality

Measure real visit compliance and guarantee it is executed to the defined standard.

  • Visit effectiveness
  • Check-ins
  • Service quality
  • Post-visit satisfaction survey
  • Digital signature

Irrefutable evidence

Every visit is backed by verifiable digital evidence, ready for an audit or a customer claim.

  • Signature
  • Geolocation
  • Real-time photographs
  • Pin-drop of every delivery
  • Date and time

Keep exploring

Other industries you might be interested in

See how IVOway runs field operations in other industries and find the one closest to yours.

Total clarity over your fleet for distribution with zero blind spots

Optimize every kilometer, cut your operating costs, and eliminate the uncertainty of not knowing if a delivery actually happened.

Go to Distribution / Collection

Smart routing and fuel savings

IVOway's AI-powered route intelligence analyzes traffic and time windows to send the optimal sequence straight to the driver's phone, cuts fuel consumption, and lays the groundwork to automate your fleet and reduce it by a guaranteed 25%.

Irrefutable evidence

Digital signatures, photos with GPS coordinates and timestamps eliminate disputes over unconfirmed deliveries or pickups. Every visit is logged in the customer's history, so you can measure the actual visit frequency for each recurring customer, compare it against the agreed frequency, and catch early the ones who are falling through the cracks.

Geofence validation

Automatically confirms the delivery happened at the right location, without relying on the driver's manual report.

Full inventory control

Manage product swaps, bonuses, returnable containers, and the inventory of every truck (including returns from incomplete or partial deliveries), and audit at any time the coolers, shelving, or other assets you provide to your customers.

Instant settlement and collections

Real-time collection updates and an up-to-date account statement for every customer. At route close-out, settlement is immediate: it reconciles collections and the inventory the truck brings back, in a process that takes less than 5 minutes.

Performance and customer satisfaction

Measure visit and travel times, and validate service quality with a post-visit satisfaction survey.

Ready to optimize trade marketing / merchandisers?

Let's schedule a session and show you IVO working in your operation.